Home Furnishing Business Leader (HFB Leader), Ingka retail Services

In this role, you will act as the global commercial leader of the Home Furnishing Business Area, driving strategic direction, commercial excellence, and long-term category growth. To ensure all Home Furnishing Categories contribute to IKEA’s global goals by influencing, aligning, and enabling markets, range teams, and cross functional partners based on deep commercial and customer insights.

Your main responsibilities will include:

• Lead the Global HFB Strategy

Set the global strategic direction for the Home Furnishing Business Area based on deep customer insights and market trends. Drive long term growth and strengthen IKEA’s home furnishing leadership worldwide.

• Drive Global Commercial Performance

Own global sales, margin, and profitability for the HFB. Secure strong performance through clear steering, proactive follow up, and alignment with all markets and functions.

• Together with Range & Supply, this role is to shape the global product offer through strategic market intelligence and strong operational execution.

It secures the full operational cycle of range dimensioning by driving the annual process, enabling accurate range selection, and ensuring the offer meets customer needs and future opportunities.

• The role monitors and analyses global range performance builds commercial competence across markets, and leads the development of tools, templates, and ways of working that strengthen consistency and efficiency. Additionally, it provides expert guidance on range dimensioning and executes action plans aligned with the overall Range Selection strategy to secure smooth, reliable, and impactful operations globally

• Enable Integrated Multichannel Execution

Translate global HFB strategy into impactful execution across all physical and digital channels. Strengthen commercial solutions that improve experience, inspiration, and conversion.

• Lead Global Collaboration, Culture & Sustainability

Influence across the global matrix to build a high performance, values driven culture. Embed sustainability in the HFB agenda

The role is based in Malmö, Sweden, and you will report to the Core Area Manager.

WHO YOU ARE

We believe you have experience setting and leading global core area strategy grounded in customer insights and aim to grow market share development. Proven ability to drive global sales, margin and profitability with strong steering. Experience shaping the global product offer through market intelligence and range performance management.

Skilled at translating strategy into effective omnichannel execution across digital and physical touchpoints. Strong track record leading cross-matrix collaboration, building culture, and embedding sustainability.

Must have criteria:

• Motivation & passion for IKEA home furnishing

Strong interest in developing the IKEA home furnishing business, with clear passion for our range, customers and life at home.

• Senior commercial & leadership experience (7+ years, guideline)

Extensive commercial/core area experience (e.g. category/assortment, sales, business steering) and solid managerial experience leading a commercial area with sales/margin responsibility.

• Global core area / category strategy

Proven experience setting and leading category/core area strategies (global or multi market) based on customer insights and market trends, with a track record of long term growth or market share development.

• Global commercial performance & range responsibility

Experience owning or steering sales, margin and profitability and shaping the product/range offer via market intelligence and range performance management.

• Range dimensioning & ways of working

Skilled at range dimensioning/selection processes, monitoring range performance, and developing tools, templates and ways of working to secure consistency and efficiency across markets.

Please note that we will prioritize Ingka coworkers in this recruitment.