Head of Digital Experience

The Team

At Entercard, we’re building compliant, inclusive, and human-by-design digital journeys across the Nordics.

Our Digital Function brings together Product, Technology, and Experience to deliver best-in-class customer and employee journeys across all our digital channels — App, Internet Banking, Application System, and Salesforce.

As Head of Digital Experience, you’ll work closely with the Chief Digital Officer and the Digital Leadership Team and lead a multi-market team of UX, UI, and Research professionals. You’ll collaborate with Digital Products, Technology, Compliance, Customer Service, and Commercial to ensure every release is consistent, auditable, and customer-ready.

Your Role at Entercard

You will set and lead our cross-channel Digital Experience Strategy, ensuring that every product and feature meets clear standards for design quality, accessibility, and compliance before it goes live.

You will:

· Own and evolve our design system and component library to drive reuse, efficiency, and defect reduction.

· Embed experience governance across Digital — defining standards for accessibility, inclusion, and readiness.

· Translate insights into measurable outcomes, reducing rework, improving accessibility, and increasing customer satisfaction across digital channels.

· Champion inclusive design and represent Digital in compliance and audit forums with documented evidence of readiness.

· Co-lead governance with the Head of Digital Products, aligning roadmaps with experience, accessibility, and regulatory requirements.

· Explore innovation opportunities, including AI-assisted UX and accessibility tools, to accelerate design quality and compliance.

· Lead, coach, and inspire UX, UI, and Research colleagues across markets — fostering a culture of quality, clarity, and collaboration.

What You Bring

· Proven leadership in multi-channel digital experience, ideally within regulated or financial environments.

· Deep understanding of design systems, accessibility standards (WCAG), and user-centred design processes.

· Ability to balance customer impact, compliance, and delivery speed through structured governance.

· Experience leading cross-functional and multi-market teams.

· Strong collaboration and communication skills; fluent in English (one Scandinavian language is a plus).

· Curiosity, empathy, and discipline — a mindset that turns governance into an enabler of creativity.

About Entercard

We are Scandinavia’s leading credit market company with over 1,7 million customers in our four markets. Through our owner, Swedbank, we get access to global and unique competence.

Our mission is to finance the big and small moments of everyday life of our customers. We are present in Sweden, Norway and Denmark, and have 480 dedicated employees; and we have recently launched sale of consumer loans in Finland.

Our values guide how we behave and interact with each other and with our customers, making it easier to take decision when we face uncertainty. They reflect who we are and what we stand for.

Our values form the basis for our culture: We keep our promises, We always improve, We make a difference, We win together.